Last-Minute Holiday Email Blasts to Supercharge Restaurant Delivery
- eileen strauss
- 4 days ago
- 3 min read
The clock is ticking. The rush is real. And your customers? They’re still hunting for the perfect bite, bundle, or last-minute holiday fix before the chaos hits.
When done right, a last-minute holiday email becomes a high-converting power play for restaurant delivery. With a smart offer, a clear message, and a frictionless path to order, you can send an email that gets opened, clicked, and converted.
Key Takeaways
✅ Start with One Clear Goal
✅ Lead with Friendly Urgency
✅ Use Scroll-Stopping Copy
✅ Keep the Design Simple
✅ Use a Single CTA Button
✅ Cut the Menu Down to Its Top Performers
✅ Make Ordering Frictionless
✅ Add Social Proof
✅ Don’t Overthink the Copy—Aim for Fast, Festive, and Clear
✅ Time It Just Right
✅ Follow-Up With a Reminder
Why Email is Still Powerful for Restaurants
Email is not only one of the most direct and personal marketing tactics, but also the most cost-effective way for restaurants to attract new customers and entice existing ones to keep coming back. This blog post is for anyone who subscribes to the notion that email marketing is dead---because the reality is, it's alive and kicking.
Benefits of Email Marketing
Forges meaningful relationships
Budget and user-friendly
Real-time communication
Aids in up-selling
Targets segmented customers
Keeps the connection alive
Great tool for delivery status updates
Easily address customer complaints or questions
Useful to manage your loyalty program
Boost and manage reservations
Turning Procrastinators Into Profit-Makers
1. Start With One Clear Goal
Holiday emails that try to cover every menu item feel like trying to stuff too many sides onto one plate.
Pick one primary goal:
Sell out your holiday special
Push catering orders
Promote gift cards
Boost delivery during peak weather days
Fill pre-orders before the cutoff
Your email should revolve around this one objective. Everything else is a garnish.
2. Lead With Friendly Urgency
Holiday inboxes are overflowing. A little urgency cuts through the clutter.
Subject Line Ideas:
🎄 Final Hours: Order Your Holiday Feast Before We Sell Out
🕒 Clock’s Ticking! Get Your Catering Locked In Today
❄️ Snowstorm Coming? Warm Up With Delivery Deals Tonight
Use urgency without sounding desperate. Think nudge, not annoyance.
3. Use Scroll-Stopping Copy
Customers skim. If they have to scroll to find the deal, you’ve already lost them.
Make your opening line unmistakable:
“Today only: Get 15% off all holiday catering packages.”“Just added: A limited batch of {Signature Item}—first come, first served.”
If it’s not immediately visible, it’s invisible.
4. Keep the Design Simple
Last-minute sends aren’t the moment for fancy templates.
Go with a clean structure:
Hero image (optional)
One headline
One CTA button
A tight paragraph
A reminder of the deadline
Your goal is speed plus clarity. A noisy layout slows you down and kills the conversion.
5. Use a Single CTA Button
Make the action brain-dead simple.
CTA Ideas:
Order Now →
Reserve Your Feast →
Get the Deal →
Last Chance to Order →
One email, one button, one action.
6. Sell What You Want to Sell—Right Now
Show only the items you want people to buy right now. This is not a full-menu moment—it’s a targeted push.
Highlight:
Your best seller
The most holiday-relevant item
The package that moves the needle
The high-margin superstar
Anything with “limited quantity” magic
Your customers don’t need choices; they need direction.
7. Make Ordering Frictionless
Tell the reader exactly what to do and when.
Include:
Direct “Order Now” link
Holiday Catering link
Delivery cutoff reminders
Clear pickup hours
Gift card link
8. Time It Right
When sending last-minute, timing is everything. Is a storm is coming? Send before dinner. Offering a mid-day deal? Send early.
Best windows:
Late morning (10–11 AM)
After work (5–7 PM)
Late-night planners (8–9:30 PM)
9. Don’t Overthink It
Here’s a simple email structure that works every time:
[Hook + Urgency][Offer][Why it’s perfect for the holiday moment][Clear CTA][Deadline reminder]
Example:
“It’s crunch time! Today only, get 10% off pre-holiday catering. From trays to full feasts, we’ve got your table covered. Tap below to place your order—before we hit capacity.”
Short. Friendly. Effective.
10. Follow-Up With a Quick Reminder
A simple follow-up 4–6 hours later can lift conversions by 20–30%.
Subject line examples:
“Last Chance: Deal Ends Tonight!”
“Still Need Holiday Catering? Final Hours!”
For many customers, all that's needed is one more gentle nudge.
Want to learn more about leveraging food holidays to boost restaurant delivery profits?
Download our Free 2026 Food Holiday Guide!
Takeaway
Don’t think of a last-minute email blast as a “Hail Mary.” It’s a momentum booster when you use speed, clarity, and urgency to your advantage. Keep the goal tight, the offer visible, the design simple, and the CTA impossible to miss. Even during the busiest time of the year, one well-built blast can turn procrastinators into profit.
By Eileen Strauss
