Delivery Platforms for Restaurants: Why First-Party Platforms Like Sauce Are a Better Choice

Restaurant delivery continues to skyrocket in popularity across the U.S.. Restaurant owners are confronted with an important decision: should they use third-party platforms like DoorDash and Uber Eats, or adopt their own first-party delivery platform?

This article explores current food delivery trends, the differences between first-party and third-party delivery platforms, and why a first-party platform—especially Sauce—could be your restaurant’s secret weapon for sustainable growth.

The Boom in Food Delivery: What's Driving the Trend?

In recent years, customer expectations have drastically shifted toward convenience, with online ordering and delivery now an integral part of daily life. According to recent studies, nearly 60% of U.S. consumers order delivery or takeout at least once a week, showcasing the massive potential market for restaurants.

But with increased demand comes heightened competition—and that's where choosing the right delivery platform becomes critical.

Why Choose a First-Party Delivery Platform?

Opting for a first-party platform like Sauce is an investment in your restaurant’s long-term success.

Here's why:

1. Build Stronger Customer Relationships

Using Sauce allows direct interaction with your customers. You have full access to data on preferences, ordering frequency, and purchasing behaviors. This insight enables targeted marketing that can dramatically increase repeat orders and customer loyalty.

2. Improved Profit Margins

Third-party platforms are notorious for hefty commission fees that cut deeply into profits. With Sauce, your restaurant retains every dollar of each sale, making every order more profitable and ensuring your efforts directly benefit your bottom line.

3. Full Brand Control

A first-party platform provides total control over the customer experience—from seamless online ordering to professional, timely delivery and fully managed customer support. This ensures your brand remains consistent and compelling, driving customer satisfaction and repeat business.

4. Growth

With Google optimized storefront and menu pages, and AI-powered email marketing platforms Sauce enables restaurants to grow their diner base and retain them for longer term sustainable revenue growth.

Sauce in Action: Real Results from Real Restaurants

Restaurants using Sauce report impressive results:

• Increased repeat customer orders by over 20%

• Monthly revenue lifts between $4,000–$8,000 from returning diners

• Significant reduction in overhead costs compared to third-party delivery

Case Study Spotlight: Smash House Burger Bar in Boca Raton saw a 64% increase in online sales within just eight months after switching to Sauce's first-party platform, thanks to targeted marketing, personalized customer interactions, and operational efficiency.

"We didn’t need to lift a finger. Sauce handled everything—and we saw orders roll in effortlessly," noted the owner.

Making the Transition to First-Party Delivery with Sauce

Transitioning to a first-party delivery platform might feel overwhelming initially, but with Sauce, the shift is straightforward and rewarding. Sauce simplifies every step:

• Seamless technology integration

• Automated, personalized marketing powered by AI

• Simplified management of logistics and customer support

• Real-time customer insights and analytics

Sauce’s dedicated support ensures your restaurant is fully operational and successful from day one.

Why Sauce is Your Best Choice

Choosing a first-party delivery platform like Sauce positions your restaurant for lasting success. You'll enjoy lower costs, higher profits, direct customer engagement, and stronger brand loyalty.