Oppi’z Builds Large Base of Loyal Online Customers
Oppi’z Bistro in Santa Barbara, CA is Italian food for the modern Californian. Owner Guido Oppizzi wanted to deviate from the classic vision of Italian food that is heavy, greasy, and full of garlic. Instead, they are serving a lighter, more modern take on Italian cuisine. Oppizzi and his team “wanted to match the expectation of a more modern customer.”
When we think of takeout, we think of a pizza box. It is the most classic of takeout options. So it’s no surprise that Oppi’z Bistro has been down a long road with third party delivery services. After a while, they realized the high commission fees that third party delivery services were taking were simply unaffordable. “There are a lot of services associated with a restaurant and everybody is trying to pick a little bit of your margin.”
Pool of Loyal Online Customers
Owner, Oppi'z Bistro
“When it comes to delivery and pickup, Sauce is the secret Sauce.”
Win-Win for Owner and Diner.
Oppizzi needed to find a solution that didn’t take too big of a slice of that margin. Sauce proved to be the affordable solution to their commission fee problem. Instead of chipping away further at their margins, Sauce charges an affordable monthly fee and a low fee per order. With lower fees for customers as well, Sauce creates a win-win situation for both owner and diner. “Convenient for us and the customer!”
These days, every business owner needs to be present on social media. It is where they can most directly and effectively communicate with a wide net of current and potential customers. With direct web and social media ordering, Oppizzi realized Sauce provided a delivery solution that capitalized on and integrated with his existing web platforms. In this way, Sauce has helped him take further advantage of his carefully cultivated online presence.
Since using Sauce, Oppi’z Bistro has been able to build a large base of loyal online customers. They can engage with the restaurant through a platform they are already comfortable with, such as their website, Google, Facebook, or Instagram. Once the customer places an order, the ticket is seamlessly integrated into their kitchen and front of house operations until they hand off the order to a delivery driver.
A huge benefit to this arrangement is that Oppi’z can simply know who is ordering from them. When working with third party delivery services, restaurants are not entitled to any of their customer data. That means they cannot directly address any problems, and they cannot know who their loyal and returning customers are. It is a detrimental part of customer service and customer retention. With Sauce, Oppizzi is able to build up his own customer database and communicate directly with his customers.
Just as providing excellent customer service is a priority for Oppi’z Bistro, so is the customer service Sauce provides to their customers. For Oppizzi, this is huge. Any time there is an issue, he can pick up the phone, reach someone immediately, and have them address his issues efficiently with care and follow-up. “It feels like there is a dedicated team just for me… I feel like they are really supporting me like friends.”
For Oppizzi, it’s simple: “When it comes to delivery and pickup, Sauce is the secret Sauce.”